I no longer wanted to live on autopilot.

Matcha-tery was born from a very simple need: to learn how to slow down. Before creating this brand, I was moving through life at full speed. I worked in marketing in the tech world, with long days, constant anxiety and the feeling that my mind was always already on the next thing.

For a long time, I normalised that pace. I thought being busy meant doing well. That more was always better. From the outside, everything probably looked as if it worked. I had a job, projects and goals. Inside, I felt increasingly disconnected from myself.

I lived with the constant sense that it was never enough. There was always more to do, more to achieve, more to prove. Until one day I understood that a full life is not always a present one. And that was where everything began.